No digital marketing strategy will be effective unless it incorporates video content. Over the years, the trends have changed. While it was once adequate to have a simple website and be done with it, today, any company that wants to stay relevant has to come up with a compelling video marketing strategy. Whether as part of their Instagram ad campaign, YouTube advertising strategy, or anything in between.
52% of marketing professionals around the world say that video is the type of content with the best ROI. This only serves to show that both B2C and B2B companies across different industries only stand to gain from their video marketing strategy.
However, it’s important to note that creating valuable video content doesn’t come easy, be it for a YouTube video strategy, or as part of the overall social media marketing strategy. Some of the most common problems include:
- Finding a way to get quality video content
- Figuring out how much money to spend on it
- Determining how often to use it
Choosing who will deliver the content is actually a way of solving all three of these problems. A video production shop is a fine choice, but it tends to get expensive. A digital marketing agency like Sabre Digital that offers video production services, on the other hand, is a much smarter choice.
Advantages Of Teaming Up With A Digital Marketing Agency
Businesses hire branding agencies to help them establish their brand identity through design, strategy, and marketing. There is no shame in hiring someone to help you boost your business!
Now, you might ask yourself: “What is brand identity?” A brand identity is the general style and feel of your brand and its products or services. A company can commission a branding agency to help them design and market their product in numerous ways, such as Bing ads, YouTube ads, television ads, social media ads, and much more. De
Most companies don’t have the means to devote whole teams to their digital marketing strategy, so hiring a digital marketing agency is already a necessity.
Partnering up with an agency like Sabre Digital that specializes in video production services means that your company will have access to exactly the type of video content that you need and when you need it. We will ensure that you’re always stocked with video content ideas.
Moreover, Sabre Digital will have the means to create any type of content you may need. This means you can be more flexible and versatile, combining videos as you need, and saving money in the process.
The upfront costs for video production are steep, going from $1,300 to $10,000 and over. However, after the initial cost, we will be able to produce more videos much cheaper.
The reason behind such a high upfront price is that it takes a great deal of time and effort to create a video with enough B-roll necessary for the production of any new videos. With adequate B-roll, you can streamline the production process and cut costs down the line.
A Digital Marketing Agency That Does Not Use Outsourcing
When choosing a digital marketing agency, you’ll want to opt for the one that doesn’t rely on outsourcing their video content services. While outsourcing is cheaper both for the agency and its clients, it doesn’t always offer content of the highest quality.
Sabre Digital has skilled, in-house employees as part of our video production services department. In-house employees have to follow the company standards, and communication and coordination between editors, producers, videographers, writers, and others is much easier and more efficient.
With such professionals in our video production services department, you’ll know that you’re getting the best bang for your buck. They’ll be experienced in creating versatile video marketing strategies, and they’ll provide you with affordable and effective video content.
With our developed video marketing strategies, Sabre Digital will be able to help you cut down costs, while still allowing you to reach your audience across all channels in a much more efficient way.
An Effective Digital Marketing Strategy
When it comes to social media, consumers’ favorite type of content to see from a brand is video. But other aspects of your marketing campaign are still valuable as well. As a top-rated digital marketing agency, Sabre Digital will provide you with expert SEO strategy, email marketing services, help you come up with a thorough social media marketing campaign, and more.
Working closely together with our digital marketing agency will ensure that we fully understand your buyer persona and your brand personality so that we can map out the buyer’s journey and help you improve your lead generation and eventually increase your ROI.
Sabre Digital will have insight into where on the internet your consumers hang out, and what kind of content they prefer to consume. We’ll help you create videos that improve customer engagement and that build trust between you and your leads.
A digital marketing agency with a strong infrastructure like ours can offer you video production services of the highest quality at affordable prices.
The Bottom Line
The single most efficient video marketing strategy that works is teaming up with a digital marketing agency that specializes in video content production services, and Sabre Digital is your perfect option.
You can always check out our online reviews and examine our portfolio and our previous work.
With quality video content, you’ll be sure to reach a wider audience, engage with more followers on social media, and at the end of the day, increase your revenue.