Video Marketing 101: Why Your Business Needs Video in 2020?

Are you planning a new marketing investment?

Are you losing money and time on expensive PPC ads and slow-moving SEO campaigns? It may be because you’re using the wrong medium for your content. Why not try video? Present in both social media and effective email marketing, this new-age technique of delivering your ads with video is sure to drive your business forward.

Video marketing boasts countless benefits, the most important of which are these:

  • Instant audience engagement
  • Better and faster lead generation
  • Higher conversion rates and ROI

Here at SabreX, we’ve worked with ambitious professionals from across industries and niches – no matter how unique or standard their business model is.

Stats show that those that invest in video marketing achieved 49% faster revenue growth than their competitors. Simply said, video is the medium of the future.

What’s So Special About Video Marketing?

Video marketing has been around since the early days of television, however since the introduction of online marketing & influential social media platforms like Facebook, YouTube & Instagram we have really seen the demand and maximum potential video marketing has on these channels.

Overwhelmed by information, today’s audiences can’t retain more than 10% of any communicated message from reading alone but combining the power of text with engaging visuals is a whole different playing field.

In comparison to text, video unlocks a retention rate of a whopping 95%.

Don’t you want your message to be heard in the clearest and most effective way as possible?

From a marketing standpoint, this is of key significance. Equally important is that video establishes an immediate and authentic connection with the audience, ensuring not only real-time interaction but also an emotional exchange between your brand and a potential customer.

How Can Video Marketing Help Your Business Grow?

Consider the following fact:

As much as 80% of the entire population prefers video over text.

The reasons for this are many and you need only to think about your own habits in order to see why. The fact that video does what text cannot do offers a unique and comprehensive competitive advantage to all businesses that incorporate it into their marketing strategy.

Here’s how video can your help you grow your organization:

  • Building Positive Brand Awareness

Video is everywhere, filling our social media feeds and email inboxes with much-needed solutions to our everyday problems. If you’re hoping to stay relevant and competitive, you cannot afford to miss this opportunity to convey your brand’s message to the world via the most preferred medium – video.

  • Establishing Transparency & Trust

We’re in the middle of a global trust crisis. Using video marketing to offer customer testimonials, honest product reviews, expert interviews, and case studies will help you build brand transparency, increase trust, and build strong relationships with your future customers.

  • Increasing Audience Engagement

Video earns 12 times more social media shares than text and images combined. It also comes with a 27% increase in click-through rates, amounting to a truly powerful tool when it comes to audience engagement. This medium is quick, entertaining, and useful at the same time.

  • Becoming Google’s Favorite Brand

Much like their users, search engines also prefer video content. Any marketing strategy that relies on high-quality video content guarantees better ranking positions on SERPs. This automatically means better exposure for your products and services, plus easier lead generation.

  • Increasing Conversion Rates & ROI

According to Wyzowl, 74% of people who see a product in action via an explainer video will take action and purchase it. As a digital marketing tool, video is also a potent driver of sales. Taken together, all of the above-mentioned benefits boost conversion rates and ROI.

What Type of Video Marketing Do You Need?

There are several video formats that are exceptionally effective for the purposes of marketing. You should choose a suitable type of video marketing based on your business goals and align it with your brand narrative. The following are our most high-in-demand videos:

  • Instructional Videos

Using so-called how-to videos, your brand can achieve multiple objectives – showcase your team’s field expertise, establish itself as a niche authority, attract high-quality leads by providing helpful content, and delight existing customers by offering fun and useful content.

Customer testimonials are crucial for building credibility and trust. Some 88% of people say they trust online reviews as much as personal recommendations, which is certainly more than advertising. The ability to see just how satisfied your customers are is even more convincing.

  • Company Profile Video

The end goal of a well-made company profile video is to put your name out there, associating it in your customers’ minds with quality, professionalism, and convenience whenever they need a solution to a certain problem. It’s about building brand awareness and online presence.

Why Choose Sabre X as Your Video Marketing Company?

Whether you need to make a memorable impression on your audience or to start converting them into paying customers with greater speed and efficiency, video is your marketing department’s most powerful tool. And the best thing about it is – it’s easy and inexpensive to make.

Allow us to be part of your brand’s visual story.

Equipped with expertise, experience, and all the right tools, our team at Sabre X will help you develop a YouTube video marketing strategy that attracts, converts, and retains in real-time.

The Bottom Line

Video is the medium of the future – the sooner you incorporate it into your marketing strategy, the sooner your business will grow into a competitive and relevant solution provider.

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